ReTRo HouSeWiFe

RETRO-SPECTIVE THE DECADES PAST:

Home Decor of the 1940s

Household appliances, featuring refrigerators and washers, are maintained in large stocks at Montgomery Ward's, one of Oakland's largest department stores. The late models shown, easier than ever to operate, are reasonably priced. Oakland Tribune, August 13th, 1940

Selling tapestries is a specialized work that requires expert knowledge of the product. Montgomery Ward's carefully picked salesmen show some tapestries to customers here in the store's Early California Furniture Department. Oakland Tribune, August 13th, 1940

Vintage 1940's Ericsson wall phone
These phones, produced more than a half-century ago by Sweden's Ericsson, were rescued from a forgotten warehouse in Buenos Aires. Rugged rotary dial and heavy Bakelite handle. Professionally restored, inside and out. New wiring, ringer, microphone and equipped with a modern-day universal jack.  7"x9"x5". 7 lbs.

Dressing Up Home Drapes

Even the simplest draperies can be dressed up with swag valances and ornaments. For the modern room there are tie-backs in the form of plaster hands that are most effective and novel. There are glass tassels, and some realistic-looking birds which we saw used on flower patterned chintz. Silk cording, tassels and moss fringe are used for some of the smartest, new draperies. These are used often to repeat a dominant hue in the color scheme of the room, or to pick up a color in the pattern of the drape fabric. Since cording, tassels and fringe are all obtainable by the yard, it is easy to give new interest to a pair of drapes at small outlay, and the improvement will astonish and delight you. December 1940

CELLOPHANE CURTAINS

For the kitchen and bathroom there are sophisticated-looking cellophane curtains as well as curtains in oiled silk, available in every possible color. Curtains in delft blue or geranium red will point up the kitchen, and that bright spot of color has strong psychological effect. Work goes quick in a cheerful kitchen, and those sparkling cellophane or oil silk curtains spread quick and easy gaiety. They cost so little, too. For the bathroom there are inexpensive sets for shower and window curtains. Key them to towel or rug colors. For the bedroom there are handsome new full-length curtains with deep ruffled edges, as well as the shorter ruffled Priscllla curtains. For a pretty note, try criss-crossing curtains in two colors of voile or ninon, say a delicate pink and lavender or pale green and pale peach or blue and coral, an effective added color idea to beautify an uninteresting window.

1940s Style Phonograph



This 1940's style phonograph plays 33-1/3,45 and 78 rpm vinyl records. Solid oak and veneers with hinged lid features a radio with cassette player, built-in amplifier and full spectrum speaker. 17-1/2inW x 14-1/4inD x 11inH. UL Listed. Single door cabinet (sold separately) with one fixed and two adjustable shelves supports your turntable and has a flared open design backed by wire mesh so it looks like an old-fashioned box speaker. Solid oak veneer over fiberboard. 30inH x 20inW x 15-1/2inD. Assembly is required. Imported.
Available at HomeVisions

GAY PAPER DRAPES
Regularly priced at 97¢ Bright! Refreshing! Use them throughout your home. Made of flame-resistant cellulose fiber -- Look like cloth! Each side 29"x90". Band or ruffle trim...... 57¢

Floral Thermal-Backed Drapes - 48 x 63 Drapes
The More Things Change...