ReTRo HouSeWiFe

SURVEY OF THE DECADES - RETRO-SPECTIVE:

The Housewife And Housekeeping 1940s

OAKITE - The white goods bargains you're buying today. Need OAKITE to wash'em and keep'em that way. The gentle grease dissolving cleaner.

Note the sailor suit...the country is at war and everything reflects that...

It seems that there was a preoccupation with suds and bubbles... and towards the late 1940s soap went out with the bath water in favor of NEW AND IMPROVED products that were promising, among other things, to improve our housewife's life as a whole!

 Vel cuts dishwashing time in half! Dishes, glassware gleam without wiping!

Here's how Vel, the great, new soapless suds made by Colgate-Palmolive-Peet, saves you work and time:

1. No dish wiping! Even glassware dries sparkling clear, for Vel leaves no soap scum or streaky film to polish away. Just wash with Vel...rinse...you're through!
2. No hard scouring! Vel removes grease faster...more completely than soap...gets greasy pots and pans shiny clean with less work!
3. No dishpan ring to scrub out! Vel cleans dishes cleaner than soap; saves up to half your dishwashing time!

MILDER TO HANDS THAN ANY PRODUCT MADE FOR WASHING DISHES AND FINE FABRICS!
Actual skin tests made by an independent laboratory... name on request - prove that Vel is milder to hands Somewhere, somebody had a twinkle in his eye...and Madge was conceived... than any other leading product made for washing dishes and fine fabrics. What? Washing dishes and fine fabrics? With the same soapless suds?

Change to DUZ for ALL 3 KINDS of War-time Wash!

It's Procter & Gamble's Big Soap Discovery!

Got some work-clothes or play-clothes in your wartime wash? And less time than ever to do them? You need a new kind of soap to speed you through! You need DUZ!

War-time washes are extra dirty, too! Men folk on the production line . . . dirt from Victory gardens — from factory chimneys — it all adds up to trouble for you. Yes, you want a new kind of soap to do the job today — a soap that gets dirty towels really white and cleans grimy overalls easy. That's DUZ. . . YOUR SOAP FOR EVERYTHING.

Yet In war-time— your clothes must last and last Remember — you can trust even bright washable prints and pretty rayon undies to those fluffy DUZ suds! Yes— this amazing new kind of soap gets clothes as white as any soap made, yet it's safer than any of the other 4 leading granulated soaps — definitely safer for colors, for your hands.

No cloud of "sneezy dust". In DUZ— it's amazingly sneeze-free. Be thrifty — buy the Giant size. One big red box does everything in an average wash for weeks! September 16, 1942