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BEAUTY & COSMETICS IN THE 1960s:
 The '60s Look

1967 Beauty Expert William Loew of Charles of the Ritz

Should a woman wear make-up even though she has a tan? Yes. Make-up in a shade to match your tan evens out the skin, tone and gives it clarity of texture. It also protects your skin. When you have achieved the desired depth of tan, make-up will, to a degree, inhibit further tanning and drying. My opinion of the new leg and body make-up? Not for everyone, but it is wonderful for the woman who must cover up skin defects — veins or any discoloration in her skin tone. Whether she wears stockings or not, leg make-up will enhance the beauty of her skin. 1967 Beauty Expert William Loew of Charles of the Ritz

1967 Beauty Expert Hal King of Max Factor

  During the long, hot summer, baths treated with oil should be the rule. After the bath, don't rub the skin; blot it dry so all the oils remain intact. To keep hair in fine condition, brush it to distribute the oils, use a conditioning shampoo, and dress the hair with a non-lacquer spray. Avoid excessive exposure to sun, wind, and water. A woman over 25 should take particular care of her skin, since it becomes less dewy as it ages and is more susceptible to sunburn, sun blotches, and freckles. New "after-sun" moisturizers are excellent for the body after tanning. In summer, when make-up is bared to more sunlight, the true shades, hues, and tones are evident. If it is to be worn in daylight, make-up should be applied in a room where daylight is present; if it is to be worn under artificial lighting, the same lighting conditions should prevail. 1967 Beauty Expert Hal King of Max Factor

1967 Beauty Expert Pablo of Elizabeth Arden

If you want to keep make-up fresh on wilting days, here's a good tip: in the morning splash very cold water all over the face and apply an astringent. Several times during the day, blot the make-up with a tissue without removing too much of it, just the excess. How to keep a tan going all summer? Practice applying a generous amount of moisturizer during the day and a night cream in the evening so that the skin is saturated with oils. When the suntan begins to go and the skin is in the process of peeling, avoid using any powder. This merely emphasizes the flaking. You might also use a "sun-tan" shade make-up, a warm-colored foundation that is usually darker than you normally use. How to look more attractive on the beach? Be perfectly groomed with special emphasis given to the care of the legs, underarms, hair, eyes, and nails. To avoid chipping and split cuticles, use nail oil and cream frequently. Steer clear of enormously long false eyelashes that seem to be wearing you instead of the other way around.Close Quotes 1967 Beauty Expert Pablo of Elizabeth Arden

 

 


 
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