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BEAUTY & COSMETICS IN THE 1960s:
The '60s Look
 Should
a woman wear make-up even though she has a tan? Yes. Make-up in a shade
to match your tan evens out the skin, tone and gives it clarity of
texture. It also protects your skin. When you have achieved the desired
depth of tan, make-up will, to a degree, inhibit further tanning and
drying. My opinion of the new leg and body make-up? Not for everyone,
but it is wonderful for the woman who must cover up skin defects — veins
or any discoloration in her skin tone. Whether she wears stockings or
not, leg make-up will enhance the beauty of her skin. 1967 Beauty Expert William Loew of Charles of the Ritz
 During
the long, hot summer, baths treated with oil should be the rule. After
the bath, don't rub the skin; blot it dry so all the oils remain intact.
To keep hair in fine condition, brush it to distribute the oils, use a
conditioning shampoo, and dress the hair with a non-lacquer spray. Avoid
excessive exposure to sun, wind, and water. A woman over 25 should take
particular care of her skin, since it becomes less dewy as it ages and
is more susceptible to sunburn, sun blotches, and freckles. New
"after-sun" moisturizers are excellent for the body after tanning. In
summer, when make-up is bared to more sunlight, the true shades, hues,
and tones are evident. If it is to be worn in daylight, make-up should
be applied in a room where daylight is present; if it is to be worn
under artificial lighting, the same lighting conditions should prevail. 1967 Beauty Expert Hal King of Max Factor
 If you want to keep make-up fresh on wilting days, here's a good tip: in
the morning splash very cold water all over the face and apply an
astringent. Several times during the day, blot the make-up with a tissue
without removing too much of it, just the excess. How to keep a tan
going all summer? Practice applying a generous amount of moisturizer
during the day and a night cream in the evening so that the skin is
saturated with oils. When the suntan begins to go and the skin is in the
process of peeling, avoid using any powder. This merely emphasizes the
flaking. You might also use a "sun-tan" shade make-up, a warm-colored
foundation that is usually darker than you normally use. How to look
more attractive on the beach? Be perfectly groomed with special emphasis
given to the care of the legs, underarms, hair, eyes, and nails. To
avoid chipping and split cuticles, use nail oil and cream frequently.
Steer clear of enormously long false eyelashes that seem to be wearing
you instead of the other way around. 1967 Beauty Expert Pablo of Elizabeth Arden
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Retro Housewife 2003-2007
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