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1960's Topics:  1960s Main  1960s Beauty  1960s Children  1960s Cooking  1960s Diets  1960s Fads  1960s Fashion  1960s Home Decor  1960s Home Economics  1960s Housekeeping  1960s Husbands  1960s Romance  1960s Shopping  1960s Vacation 

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How Much Did We Make? Number of Families by Family Income

Yearly Family IncomeNumber of Families
Under $1,0002,285,000
$1000 - $1,999 3,613,000
$2000 - $2,999 3,970,000
$3,000 - $3,999 4,456,000
$4,000 - $4,999 4,773,000
$5,000 - $5,999
(Median Income)
$6,000 - $6,999 4,889,000
$7,000 - $7,999 3,973,000
$8,000 - $9,999 5,135,000
$10,000 - $14,999 4,795,000
$15,000 and Over 1,707,000
Total # of Families: 45,435,000
Source: Current Population Reports, January 17, 1962, US Dept. of Commerce


Shopping in the 1960s

What would it be like to shop in the 1960s? Sure, many of the large supermarkets and department stores where we shop today were around in the 1960s, but much has also changed! Many things we take for granted today came about in the last decade or so, and have changed the shopping experience drastically!

Was it cheaper to shop in the 1960s? A glance at the prices surely seems to indicate that it was...but is that really true?

Stay tuned as I recreate the 1960s shopping experience that we, (as children?) our mothers and grandmothers navigated to bring home the food, clothing and other products of daily life which helped make our houses home.

The Store Coupon

Here's a coupon I found in an old newspaper from 1963 for 5¢ off Pillsbury's Gingerbread mix! 5¢ may not seem like a lot now, but in 1963 it was. Heck, in the '70s you could still get a candy bar for 5¢!  (I added the green color to it...they didn't have colored newspapers in the 1960s.)

1963 Pillsbury Coupon Worth 5 Cents On the Purchase of Pillsbury Gingerbread Mix.

This isn't just another coupon. It's the coupon that saves you 5¢ on Pillsbury's dark, moist, spicy, delicious gingerbread mix. Some coupon, huh?




Using Coupons

Credit Cards, which were called "Charge Cards" in the 1960s, began to emerge as a common way to pay for purchases. They were not nearly as easy to get back then as they are today.

Two Common Charge Cards:

  • Master Charge
  • BankAmericard - (Catchy..No?)

Store Issued Charge Cards

  • Desmond's Charge Card
  • Zales Custom Charge
      Purple Flower



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