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Margeaux Hemmingway on the cover of Time Magazine on June 16, 1975.
Meanwhile, on the East Coast...
Margeaux Hemmingway
June 16, 1975

1970s Hairstyles

* The perennial pony tail swishes with new grace when ends are gently curled for the '70s look.

Phase II Styling Hair Salon
Phase II Styling
"Reconstructive" Perm Wave or an Apple PH Perm Wave.

1975 No Appointment Beauty Salon - Just Walk In
1975: Shampoo and Set for $1.95

"Joni" Brush-And-Go Wig $23.00

Joni Brush-And-Go Wig - Brush It Wavy
Brush It Wavy
Joni Brush-And-Go Wig - Brush It Smooth
Brush It Smooth
Marvelous wig of miraculous Modacrylic . . . looks, feels and brushes just like your own hair . . . and is easier to care for . . . needs no setting, just brush into place . . . available In every shade, including frosteds.
 

1970 Sex Appeal - 1970 Hairdo

RETRO-SPECTIVE

1970s Beauty & Cosmetics

"I'm tired of women who don't take into consideration where they're wearing a certain makeup. We make sure they know what to wear for a specific time of day or an occasion, and its compatibility with her clothes. No party makeup on the golf course, please."   Makeup Artist for Revlon and Ultima II during Makeup Application Class - 1970

"Once upon a time there were three little girls who went to the police academy...."

Anyone who is interested in the beauty standard for women in the 1970s has heard that line, and any girl who grew up in the 70s can probably recite it verbatim. Fact is, that those three little girls exploded onto the scene in 1976 causing girls and women everywhere to try and coax their hair into the elusive Farrah Do.

Charlies Angels - Kelly, Sabrina and Jill

Beauty Tips

Model Sherri Farcas applies make-up.Left: Model Sherri Farcas applies make-up.

...Through the use of make-up, a substantial "change can take place by accentuating the good points and playing down the bad points." said Bette Bonn of the Bette Bonn School of Modeling and Charm...

... A standard care and make-up application procedure was suggested by Ms. Bonn, which includes:

  • The removal of make-up at night using three applications of cleansing cream, followed by an application of a moisturizing or night cream.
  • Cleaning the face with cream in the morning to remove excess oils and dirt.
  • Application of moisturizing cream, over which the make-up foundation is applied.
  • A light dusting powder over the entire face.
  • Removing foundation make-up from the eyebrows with a tissue, followed by the application of color to the eyebrows and additional eye make-up, such as eye shadow and mascara.
     

GOT A '70s BEAUTY BIT? Share!

The Beautiful Lynda Carter aka Wonder Woman




 

1970s Beauty Products

Prell Shampoo Extra Rich For Extra Beauty! 7-Oz. Bottle Only 94¢Prell Shampoo Extra Rich For Extra Beauty! 7-Oz. Bottle Only 94¢.

1971 Rive Gauche Perfume by Yves St. Laurent or YSL.Created by YSL in 1971 Rive Gauche is a sharp gentle floral fragrance. It's fragrant nature explores essences of peach gardenia and iris. Blended with notes of lily of the valley vetiver and amber. Rive Gauche is recommended for casual use.

1971 Aromatics Elixir Perfume by Clinique Eau De Toilette Spray for WomenAromatics Elixir Perfume by Clinique 1.5 oz Eau De Toilette Spray for Women. Launched By The Design House Of Clinique In 1971, Aromatics Elixir Is Classified As A Refreshing, Woody, Arid Fragrance. This Feminine Scent Possesses A Blend Of Fresh And Woodsy With Oakmoss, White Jasmine, Chamomile And Patchouli. It Is Recommended For Daytime Wear.  

1972 Diorella Deodorant by Christian Dior, 100 ml Deodorant Spray for Women Diorella Deodorant by Christian Dior 3.4 oz Deodorant Spray for Women. Christian Dior Launched Dioriella In 1972 As A Classic Citrus Fragrance For Women.

1972 Jovan Musk Perfume by Jovan for WomenDesigned By The House Of Jovan In 1972, Jovan Musk Is Classified As A Luxurious, Gentle, Floral Fragrance. This Feminine Scent Possesses A Blend Of Light Musk And Delicate Florals. It Is Recommended For Romantic Wear.

1972 Feraud Perfume by Jean Feraud Eau De Parfum Spray for Women Feraud Is A Timeless Classic Scent From Jean Feraud, Introduced In 1972 As A Spicy Sweet Fragrance For Women. A Refreshing And Clean Scent With A Sensual Combination Of Citrus, Pears With Flowers, Pepper, Vanilla And Woods. Feraud Is Fun And Enticing, And Is Recommended For Daytime Wear.

1000 by Jean Patou for Women 1000 by Jean Patou Was Created In 1972 After 10 Years Of Careful Blending And Perfecting By The Great Jean Patou Perfumer, Jean Kerleo. This Was First Introduced As A True Haute Couture Fragrance; Made To Order Upon Request. 1000 Was Named For The Thousand Different Submissions That Were Made And Rejected Before The Perfect Scent Was Chosen. An Exotic And Sophisticated Blend Of The World's Rarest Flowers And Essential Oils: Chinese Osmanthus, Jasmine From Grasse, And Bulgarian Rose.

1973 Wild Musk Perfume by Coty Cologne Spray for Women Wild Musk Perfume by Coty 1.5 oz Cologne Spray for Women. Launched By The Design House Of Coty In 1973, Coty Wild Musk Is Classified As A Luxurious, Oriental Fragrance. This Feminine Scent Possesses A Blend Of Flowers, Vanilla And Musk.

1973 Charlie Blue Perfume by Revlon Eau De Toilette Spray for Women Charlie Blue Perfume by Revlon 3.4 oz Eau De Toilette Spray for Women. Launched By The Design House Of Revlon In 1973, Charlie Blue Is Classified As A Luxurious, Flowery Fragrance. This Feminine Scent Possesses A Blend Of florals, geranium, jasmine, and rose, mossy woods, sandalwood, oakmoss, And Musk. It Is Recommended For Daytime Wear.

1973 Ciara 100% Perfume by Revlon Cologne Spray for Women Ciara 100% Perfume by Revlon 2.3 oz Cologne Spray for Women. Launched By The Design House Of Revlon In 1973, Ciara 100% Is Classified As A Luxurious, Oriental Fragrance. This Feminine Scent Possesses A Blend Of Vanilla And Musk. It Is Recommended For Romantic Wear.

1974 Timeless Perfume by Avon 1974 Cologne Spray for Women Timeless Perfume by Avon 1.7 oz Cologne Spray for Women. First Created In 1974, This Classic Floral Was Reissued As A Limited Edition. Top Notes Are Aldehyde, Lemon, Bergamot, Gardenia Blended With Cedarwood, Patchouli, Rose, Orris. Base Notes Are Olibanum, Opopanax, Amber, Musk, Vanilla, Tonka.

Love's Baby Soft Perfume by Dana, 1.5  oz Body Mist for Women Love's Baby Soft Perfume by Dana 1.5 oz Body Mist for Women. Launched By The Design House Of Mem In 1974, Loves Baby Soft Is Classified As A Refined, Gentle, Floral Fragrance. This Feminine Scent Possesses A Blend Of Powdery Florals, Accompanied By Wood And Animal Scents. It Is Recommended For Evening Wear.

1975 Chloe Perfume by Chloe, Eau De Toilette Spray for Women Chloe Perfume by Chloe 3 oz Eau De Toilette Spray for Women. Launched By The Design House Of Lagerfeld In 1975, Chloe Is Classified As A Luxurious, Flowery Fragrance. This Feminine Scent Possesses A Blend Of Jasmine And Honeysuckle. It Is Recommended For Romantic Wear.

1976 First Mini by Van Cleef & Arpels First Mini by Van Cleef & Arpels Launched By The Design House Of Van Cleef & Arpels In 1976, First Is Classified As A Luxurious, Gentle, Floral Fragrance. This Feminine Scent Possesses A Blend Of Floral Black Currant, Jasmine, Narcissus, Sandalwood And Vanilla. It Is Recommended For Romantic Wear.

This 70's Decade: New In Beauty!

  • 1978, Aloette Cosmetics (based in Atlanta, GA). "Aloette has grown into one of the country's leading direct sales skin care and cosmetics companies." Products included: Aloepure Basic Skin Care (Link is to the "Value Package" which is On Sale. The Aloepure line is "Created with only natural ingredients".
  • Bare Escentuals appears in 1976, and is still going strong. In fact, the CEO will be demoing Bare Escentuals products on QVC in July (2007)!
  • Prescriptives Introduced in 1979 - "Prescriptives has always focused on delivering flawless-looking skin. With more than 170 shades and nine foundation formulas, you'll find your exact match, plus best shades for lips, cheeks and eyes. They also offer a customized skincare regime targeted to each individual by skin type. Experience Prescriptives for yourself…"

1970s Fashion Model Lauren Hutton for Ultima Revlon, 1975
1970s Fashion Model Lauren Hutton for Ultima Revlon, 1975

Sabrina Duncan
Sabrina
The "Smart One"

A busty Jacklyn Smith in a beauty contest.
Kelly
They're Real!

The Farrah poster
Jill

This poster of Farrah Fawcett could be found in every teenager's bedroom, both male and female. It was considered slightly scandalous at the time, because you can see "nipple".

Tips From Experts

"JUST FOR YOU: All of the experts whose tips I've used here have glamorized leading models for magazine covers and for cosmetic and fashion ads. They're tops in their field. Like their boss, Betsy Eagles of Beauty Bookings, they agree that beauty is an illusion, one any woman can create if she knows how to use makeup to make the magic difference."

A New You By EMILY WILKENS - 1977 Beauty Tips

Provocatively Pouty Mouth: Martin Downey likes to blend highlighting cream around the lips and over the two little lines that extend from lips to nostrils. It gives the mouth I-want-to-be-kissed look, he told me.

Eye Do: Sometimes eye makeup looks too harsh. Arthur Scott's trick to soften it involves not eye makeup but blusher. "Extend blusher into the temple area and just a bit above the eye," he suggests, "so it will blend with and soften eye makeup."

Mascara Magic: Pressed for time Bruce Clyde Keller offers a quick trick for applying mascara: "Curl lashes then, holding the outer corner of the eye with your finger, apply mascara with a left to right or right to left stroke. When it dries, apply a second coat of mascara in the regular way, working up from the root of the lashes to the tip."

Lining Eyes: Brown or black eye liner can look harsh, but not if you try Mark Sephton's trick. He suggests that after applying eye liner, you go over the line with a terra cotta shade of liner. It will soften the harsh look of a black or brown shadow.

Setting Pretty: If you set your hair on hot rollers, follow Jack Colleo's tip and use end papers. They eliminate the problem of split ends.

Avocado Conditioner: Hair need conditioning? Your best bet, suggests Walter Fountaine, is to use an avocado. Puree it in the blender, then apply it to freshly-shampooed hair. Wrap your hair with aluminum foil and busy yourself for 30 minutes to an hour, then shampoo again.

Just Wonderful Hairspray for 33 cents!
Just 33 cents for a can of Hairspray!