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FOX PHARMACAL, INC. 1971
Jack LaLanne Is Still an Animal
"It was in 1936 that Jack LaLanne opened the nation's first health club,
in Oakland, California, but for five years before that he had conducted
private research on the physiological benefits of heavy exercise..."
About Jack La Lanne...A pioneer who opened one of the first
modern health spas in 1936, motivator and "Godfather of Fitness" Jack La Lanne continues to spread his message of exercise and nutrition. Jack
first brought his workouts to TV in 1951. Now in his 90s, Jack and his
wife speak all over the world, inspiring people to help themselves to a
better life, both mentally and physically.
RETRO-SPECTIVE THE DECADES PAST
1970s Diets And Weight Loss
Are You A Mind Sticker?
I'll call this early 1970s commercial for
Tab Cola(One of the first diet sodas, I believe - but it wasn't
called "diet" yet...), Take 1 - Really, Guys? Mind Sticker? How'd
that work out? I am not sure how many "Takes" came after this one, but it is
the 1980s version that I
remember... and still sing on occasion. Although, it seems that this ad was
successful at the time - the message here being Tab Cola will help keep you
physically fit - and thus attractive - You will then "stick" in his mind.
To shed pounds, shed your anxieties. The advice comes from Jack
LaLanne, the health and figure culturist. LaLanne says that anxiety is
the cause of obesity 90 per cent of the time. Anxiety stimulates body
tensions, making the system demand more food than it needs--storing
excess calories in the form of fat.
The nationally known expert on physical fitness has other ideas on
why fatties get that way- "too many people wake up with negative
thoughts" How to think down? "Start the day with a psychological high."
Metabolism has to be stepped up," LaLanne said in an interview. "The
person who's about to begin dieting should wake up, pat himself on the
back and think of his good points. He should think about how lucky he is
to have a body and say, "Thank God, I'm born again to start a new day.'"
This attitude is the "psychological high"
The next step is motivation, he said. The dieter must decide why he
wants to lose weight and the reasons should be the motivation. "Then he
should pray and ask God to help him keep his will power," LaLanne said.
"He has to have faith and believe in something or he's lost." He added:
"Dieting is like climbing a hill. You may slip and lose a step, but with
faith and self-determination, you keep on going -getting a little
stronger with each step".
To begin, forget about all the "weird diets that promise "tremendous
weight losses overnight." Proper nutrition is essential while dieting.
LaLanne offered these tips in selecting foods with a high nutritional
value: "Eat natural foods in as close to their natural state as
possible: try to stay away from overly processed foods: eat a lot of
fish, chicken, fruits and vegetables and drink skim milk. 1970,
Celebrating 90 Plus Years by Jack LaLanne
More than just a recipe book, Celebrating 90 Plus Yearsby Jack LaLanne
is a complete guide to exactly how to live healthy through better
nutrition and exercise.
In it Jack shares his healthy living secrets,
his philosophy of juicing and much, much more. (He even has is own Power
The book includes
nutrition and health information on more than 100 fruits, vegetables,
herbs, grains and healthy additives as well as more than 200 recipes for
juices, smoothies, muffins, breakfast foods, sorbets, soups and more.
Jack also makes specific food and juice recommendations for the relief
of a wide range of ailments, symptoms and conditions. And you even get
illustrated instructions for several simple, no-frills toning and
calorie-burning exercises that you can do right at home with no special