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Clothing Retailer ESPRIT's Logo in the early 1970s
Clothing Retailer ESPRIT's Logo in the early 1970s

Time Magazine cover March 17, 1975 with Cher Glad Rags to Riches.
Cher looking quite fit
 March 17, 1977.

Vintage 70s Candi Jones Sun Dress XS
Vintage 70s Candi Jones Sun Dress XS from Etsey - This is a vintage, Candi Jones dress from the 70s. It's made from a floral cotton blend material. Its trimmed with lace. The inside is lined. The bottom has a full skirt with an attached slip underneath. It zips ties in the back. The top has elastic so it can be worn off the shoulders.
1970 Navy or Red Bonded Orlon Jumpsuit.
Navy or Red Bonded Orlon Jumpsuit with industrial zipper closing and chain bolt, Sizes 8 to 16. $20.00

1972 Spring Fashion - Put Ons in Bandana
The fresh country girl look is captured in this new coordinate group in bandana plaid and white. It's such fun to wear and so simple to care for in 504 Avril Rayon and 501 cotton. Bare your midriff in halter tops long or short skirts and slacks. Junior sizes.
at just....$6.00 to $11.00

1973 STYLE 40298 — THE BEAUTIFUL NIGHTLIFE LOOK! Sensational jumpsuit of soft, luxurious Lambskin crepe.
Sensational jumpsuit of soft, luxurious Lambskin crepe, has keyhole front, back zipper, self-tie. Really full and fluid pants contrast gorgeously with delicate floral pattern see-thru lace sleeving. Colors: Jet Black or Red. Sizes: 10 to 18, only $14.98 14½ to 24½ only $15.98.

Country-Girl Dress Pattern 778 from 1970.
1970 Country-Girl Dress
"Be a beguiling, bewitching country-girl in this dress. QUICKIE! Bodice and sleeves are all in one. Accent with peasant-pretty embroidery, ribbon tie for day, dates. Pattern 778: transfer, directions sizes S, M, L, included. Fifty cents for each pattern -add 25 cents for each pattern for Air Mail and Special Handling. Send to Laura Wheeler, mentioning The Daily Courier"

1970s Pant-Suit in orange and white checks from the Sears Catalog.
 Dig this crazy orange plaid pant-suit, head wrap, and far-out sunglasses! From the Sears Catalog!

Do you DIG?

Dad Looking Groovy These Days?

1973 George Zimmer opens the first Men's Wearhouse store with his college roommates in Houston, TX. The merchandise consists largely of polyester sport coats from his father's company. Unable to afford a cash register, George uses a cigar box to store money.

1975 First Men's Wearhouse TV commercial airs.  

Happy Jogging To jog comfortably, wear a sweatshirt in cool weather, shorts and a T-shirt in warm weather.


Fashions of the 1970s

1970s Party Dress

CM CREATION Black plissé lace party dress with deep V-neckline at front and back. 1970s Dark Blue Silk Party Dress Late 1970s VALENTINO Black Party Dress
From Left to Right: 1970s CM CREATION Black Plissé Lace Party Dress with deep V-neckline at front and back. Bodice with inner ribs and wide skirt. Rear zip closure. Made of 100% Polyester;  1970s Dark Blue Silk Party Dress coupled in matching tulle. Bodice with geometric neckline and clear crystal applications. Side zip closure. Made of Satin; Late 1970s VALENTINO Black Party Dress with velvet bodice with deep rear neckline, elbow-length sleeves and crêpe skirt. Made of Cotton, Nylon Source: Vintage Party Dress Collection on (December 2008)

Here it is - the definitive answer to the question "What was fashion like in the 1970s?" The Mary Tyler Moore Show - if you remember the '70s, this is going to bring you back...if you don't - well, enjoy the groovy fashions and don't forget to dig the "new" car. There are a few commercials - can't help that - Wooo Hooo Best Buy!

1970s Vintage Chanel Red Silk ShirtVintage Chanel Red silk shirt to wear with cufflinks. Production date: 1970s, Source: Private source, Condition: excellent. Made of: 100% Silk.
Double breasted with gold tone buttons carrying the double C logo. High cuffs to wear folded back. 
For sale in December 2007 for $ 720.

Jerry Hall, 1975 by Norman Parkinson for VogueNorman Parkinson - Jerry Hall On the Cover of Vogue Magazine, May 1975


Jerry Hall, aka the Former Mrs. Jagger, graces the cover of Vogue Magazine in May, 1975.


This photo spread was taken by Norman Parkinson, a frequent contributor to Vogue.

The photo to the left is taken in Jamaica.


1977 Pre washed denim pantsuit

As you can see, women's liberation rolls on full steam ahead, and the rag industry obliges with variations of the pant suit, an appropriate choice to wear to one's own liberation as pants, being hitherto worn mostly by men, are a symbol of power.

The pant suit, adorned with the "bell bottom" also made it possible for women to finally break free of the shackles of highly stylish, but liberation-inhibiting shoes such as pumps, mules or stilettos, and instead wear comfortable low or no heeled shoes that were concealed by the wide leg of the pant. (Nobody did.)

Makers of comfortable women's shoes were sorely disappointed, however, when the majority of women instead opted to add a few inches to their height through the use of a new discovery, the platform shoe. Stay tuned for the 80s when women notice that Football Players are the most powerful of all, and adjust their fashions accordingly...


Dittos. Feel the Fit.
DITTOS. FEEL THE FIT (1975) Did you wear DITTOS? I sure did! Dittos were a MUST HAVE when I was in Junior High. They also marked the beginning of the crazy designer jeans phase, when nothing came between Brooke and her Calvin's (because nothing could), and the more expensive the jeans, the better. I had Dittos, Calvin Klein's, Gloria van der Bilt, Jordache (The Jordache Look...), probably more, because that's all that mattered back then. Never mind that I had to lie down on the bed and have my sisters help me zip them up.

Dittos Today

Dittos are still around today, and have adapted to current fashion trends. But you can still tell they are Dittos! Here is a selection of modern Dittos

Velveteen Fashion

Blue Velveteen Pant Suit From Montgomery Ward - 1977Dress up for fall in rich coordinating velveteen fashions. All eyes are on you in beautiful blue velveteen. You'll love this smartly styled vest with lovely tie-belt accent and full-length skirt with popular ruffle look. Made of 100% Cotton. Comes in Misses sizes 10-20.Blue Velveteen Long Skirt and Vest From Montgomery Ward - 1977

Montgomery Ward Logo 1977



How To Properly Wear Pucci

  1970 Pucci Fashion Worn by fashion show chairman Mrs. Frederick 0. Robertshaw.
1970 - Pucci Fashion Show - Saks Fifth Avenue: Party chairman Mrs. Frederick 0. Robertshaw was photographed with the fantastic trappings a Pucci creation deserves - an Afghan hound and an Italian-made Maserati sports car. Her evening pantssuit is lime green silk crepe. Lavish beading trims the mandarin neckline and the hem of the side-split overblouse. The same beading is repeated at the edge of the long sleeves and pants' cuffs. The Arizona Republic, February 20, 1970 - Pg. 65. Phoenix Arizona. Some Pucci Places: Vintage Pucci at YOOX.COM *** Emilio Pucci @ Saks.

1972 Fashion Bar - Herringbone - The First Word


Spotlight On Anne Klein

Established in 1968, designer Anne Klein changed the way women thought of fashion - making it accessible and modern - and has been the foundation for the brand for over 40 years. Today, Anne Klein is made up of two powerful brands, the designer Anne Klein New York line and the more affordable lifestyle label, AK Anne Klein.

Anne Klein New York is American luxury at its best designed for today's confident, sophisticated and stylish woman. From superbly tailored suit separates and flirty, feminine dresses, to a multitude of key pieces that build mileage into her wardrobe each season, the look is always utterly now.

AK Anne Klein offers a versatile collection of sportswear, activewear, outerwear, jewelry, and women’s shoes in an extensive range of sizes, colors, and styles. Work-appropriate, clean and sophisticated, AK Anne Klein is made for the woman who wants timeless style. The AK Anne Klein customer is all about transcending trends and fads. With AK Anne Klein there's no compromising style, comfort, or function. After A Fashion Return To 'Sane Dressing' Suits Designer Anne Klein

Having Biggest Year In History' Claim Jubilant 'Fun Clothes' Firm's
It's "happy time" for manufacturers of California sportswear. Although dress designers may be singing the midi blues and eyeing diminishing revenues many firms specializing in pants and fun clothes report that business is up 25 per cent and more over last year. (Read entire fashion article)

Winter's Fashion Add-On

Fashion comes in layers this year, and nowhere is the layered look more practical, more stylish than on the leg.

A combination of pantyhose and knee-highs carries the new look right down to the toe and provides added warmth when temperatures dip. And combinations are almost endless. Basic beige pantyhose with beige knee-highs sporting a neat cable design or narrow rib for that monotone look. Or colorful opaque pantyhose with herringbone or geometric knee-highs for accent.

The layered leg really gives a girl a chance to pull it all together in her own unique way. With skirts, culottes or shorts - the layered leg is fashion's answer to a cold, winter day. October, 1972

"The perfect accessory for the de la Renta woman ...  the de la Renta man." Oscar de la Renta, 1972
1970s Tortoise Print Belt Composed Of Round Resin Rings And Gold Colored Links.
1970s Tortoise Print Belt Composed Of Round Resin Rings And Gold Colored Links.
"The perfect accessory for the groovy 70s outfit... the groovy 70s belt." Retro Housewife, 2007

Forgettable Pantsuit but (my) first sighting of a non "white" model in national catalog. Some of you young'uns reading this may find it strange that I point this out, but everything pre 1970 has been pretty WASPY thus far.

Tom McAn Knee High Boots 1971
Tom Mc An Knee High Boots

Ken Scott Nylon Sundress
 in white jersey with multi-colored fruit and flower pattern. Hand-printed in Italy. Source: Yoox Vintage

Long Vintage 1970's Skirt/Dress By Glazier
Long Vintage 1970's Skirt/Dress By Glazier - This piece can be worn as a strapless dress or as a casual maxi skirt - think beaches or funky festivals!

Support Sense The large-bosomed woman would do best in a bra that's reinforced either by wire or elasticized band. 1977

Bulky benefits A bulky sweater calls for a full skirt and sleek boot for the right proportions. 1977
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