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Clothing Retailer ESPRIT's Logo in the early 1970s
Clothing Retailer ESPRIT's Logo in the early 1970s

Time Magazine cover March 17, 1975 with Cher Glad Rags to Riches.
Cher looking quite fit
 March 17, 1977.
 


1970 Navy or Red Bonded Orlon Jumpsuit.
Navy or Red Bonded Orlon Jumpsuit with industrial zipper closing and chain bolt, Sizes 8 to 16. $20.00

1973 STYLE 40298 — THE BEAUTIFUL NIGHTLIFE LOOK! Sensational jumpsuit of soft, luxurious Lambskin crepe.
STYLE 40298 — THE BEAUTIFUL NIGHTLIFE LOOK!
Sensational jumpsuit of soft, luxurious Lambskin crepe, has keyhole front, back zipper, self-tie. Really full and fluid pants contrast gorgeously with delicate floral pattern see-thru lace sleeving. Colors: Jet Black or Red. Sizes: 10 to 18, only $14.98 14½ to 24½ only $15.98.

Country-Girl Dress Pattern 778 from 1970.
1970 Country-Girl Dress
"Be a beguiling, bewitching country-girl in this dress. QUICKIE! Bodice and sleeves are all in one. Accent with peasant-pretty embroidery, ribbon tie for day, dates. Pattern 778: transfer, directions sizes S, M, L, included. Fifty cents for each pattern -add 25 cents for each pattern for Air Mail and Special Handling. Send to Laura Wheeler, mentioning The Daily Courier"

RETRO-SPECTIVE: HOUSEWIFE FASHION

Fashions of the 1970s

1970s Vintage Chanel Red Silk ShirtVintage Chanel Red silk shirt to wear with cufflinks. Production date: 1970s, Source: Private source, Condition: excellent. Made of: 100% Silk.
Double breasted with gold tone buttons carrying the double C logo. High cuffs to wear folded back. 
For sale in December 2007 for $ 720.


Jerry Hall, 1975 by Norman Parkinson for VogueNorman Parkinson - Jerry Hall On the Cover of Vogue Magazine, May 1975

 

Jerry Hall, aka the Former Mrs. Jagger, graces the cover of Vogue Magazine in May, 1975.

 

This photo spread was taken by Norman Parkinson, a frequent contributor to Vogue.

The photo to the left is taken in Jamaica.

 

1977 Pre washed denim pantsuit

As you can see, women's liberation rolls on full steam ahead, and the rag industry obliges with variations of the pant suit, an appropriate choice to wear to one's own liberation as pants, being hitherto worn mostly by men, are a symbol of power.

The pant suit, adorned with the "bell bottom" also made it possible for women to finally break free of the shackles of highly stylish, but liberation-inhibiting shoes such as pumps, mules or stilettos, and instead wear comfortable low or no heeled shoes that were concealed by the wide leg of the pant. (Nobody did.)

Makers of comfortable women's shoes were sorely disappointed, however, when the majority of women instead opted to add a few inches to their height through the use of a new discovery, the platform shoe. Stay tuned for the 80s when women notice that Football Players are the most powerful of all, and adjust their fashions accordingly...

DITTOS. FEEL THE FIT (1975)

Dittos. Feel the Fit.
DITTOS. FEEL THE FIT (1975) Did you wear DITTOS? I sure did! Dittos were a MUST HAVE when I was in Junior High. They also marked the beginning of the crazy designer jeans phase, when nothing came between Brooke and her Calvin's (because nothing could), and the more expensive the jeans, the better. I had Dittos, Calvin Klein's, Gloria van der Bilt, Jordache (The Jordache Look...), probably more, because that's all that mattered back then. Never mind that I had to lie down on the bed and have my sisters help me zip them up.

Dittos Today

Dittos are still around today, and have adapted to current fashion trends. But you can still tell they are Dittos! Here is a selection of modern Dittos

Velveteen Fashion

Blue Velveteen Pant Suit From Montgomery Ward - 1977Dress up for fall in rich coordinating velveteen fashions. All eyes are on you in beautiful blue velveteen. You'll love this smartly styled vest with lovely tie-belt accent and full-length skirt with popular ruffle look. Made of 100% Cotton. Comes in Misses sizes 10-20.Blue Velveteen Long Skirt and Vest From Montgomery Ward - 1977
 

Montgomery Ward Logo 1977

"CHARGE IT!"
Dig this crazy orange plaid pant-suit, head wrap, and far-out sunglasses! From the Sears Catalog!

Do you DIG?

>>FASHION STATEMENTS<<

Tip: Check out the DECADES OF STYLE - '70s - "1970's Anything Goes" - Section at Saks 5th Avenue - for some groovy modern interpretations of 1970s fashions.
WHILE DRESS DESIGNERS SING MIDI BLUES
Having Biggest Year In History' Claim Jubilant 'Fun Clothes' Firm's
It's "happy time" for manufacturers of California sportswear. Although dress designers may be singing the midi blues and eyeing diminishing revenues many firms specializing in pants and fun clothes report that business is up 25 per cent and more over last year. (Read entire fashion article)

Winter's Fashion Add-On

Fashion comes in layers this year, and nowhere is the layered look more practical, more stylish than on the leg.

A combination of pantyhose and knee-highs carries the new look right down to the toe and provides added warmth when temperatures dip. And combinations are almost endless. Basic beige pantyhose with beige knee-highs sporting a neat cable design or narrow rib for that monotone look. Or colorful opaque pantyhose with herringbone or geometric knee-highs for accent.

The layered leg really gives a girl a chance to pull it all together in her own unique way. With skirts, culottes or shorts - the layered leg is fashion's answer to a cold, winter day. October, 1972

"The perfect accessory for the de la Renta woman ...  the de la Renta man." Oscar de la Renta, 1972
1970s Tortoise Print Belt Composed Of Round Resin Rings And Gold Colored Links.
1970s Tortoise Print Belt Composed Of Round Resin Rings And Gold Colored Links.
"The perfect accessory for the groovy 70s outfit... the groovy 70s belt." Retro Housewife, 2007


Forgettable Pantsuit but (my) first sighting of a non "white" model in national catalog. Some of you young'uns reading this may find it strange that I point this out, but everything pre 1970 has been pretty WASPY thus far.

Tom McAn Knee High Boots 1971
Tom Mc An Knee High Boots