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1940s Swim Suits

1941 Jantzen Glamour Swim Suit with Lastex Yarn
1941 Jantzen Glamour Swim Suit with Lastex Yarn $4.95 and $5.95
"Whether you do a smooth crawl or just sun yourself -we've the swim suits you want most. Vivid sarong suit, bare midriff, sleek maillot, princess, basque and dressmaker styles. Piques, seersuckers, rayon jerseys, elasticized satins, knits, novelties. Prints, solids, stripes, while, black. Misses, women."
Swimaway* Suits...All Cash-and-carry Priced!
1949 Penny's Swimaway Suit
2-piece . . .  bra and pants. 32-38.

"Wear with or without straps. Shiny lastex highlights your summer tan . . . gives a smooth fit for pretty sunning!"
1949 Penny's Swimaway Suits
Bathing Fashions for Women and Girls
Left: Shiny lastex in colors to highlight your summer tan! Brief half skirl, inner rayon panel dyed to match. Sizes 32-38. Right: If she loves the water and loves to play - this suit is just right for her. Sturdy lastex gives freedom and control. 8-14.

SURVEY OF THE DECADES - RETRO FASHION

Retro Swimsuits and Bathing Suits

1960s Swimwear

1967 Cole Of California Swimsuit Coverup From The Collection Called 'Innocence'.1967 Cole of California's White Crochet Mio Swimsuit With A High Victorian Collar.1967: A flirty swim shift, left, Dacron in a sunburst of permanent pleats, is a Cole of California swimsuit coverup from the collection called "Innocence".

1967: "Innocence" can be deceptive, right, as in Cole of California's white crochet mio with a high Victorian collar edged in the same lace that rings the legs and armholes.

 

 

1970s Swimwear

1977 Bikini and One Piece Swimsuit

1977 Swimsuit from the Sears Catalog

Here are some lovely swimsuits from the '70s!  And the 1970s bathing beauty look would just not be complete without a pair of really large sunglasses! Dig those shades!

Crochet Suits were very popular in the 1970s, I myself had a brown crochet bikini in 1978. (Don't try wearing brown suits unless you tan well, btw.)1977 Swimwear In fact, then top model Cheryl Tiegs graced the cover of Time Magazine in a white or cream colored one piece bathing suit. Whoever crocheted that suit played a little fast and loose with the crochet needle, as the suit was completely see-through "Up There".

But then what else do you expect from a bunch of Hippies!

Roxy D-Cup 70's Halter Bikini Top BlackRoxy Retro Tie Side Reversible Bikini Bottoms Black
Roxy Retro 1970s Style Bikini In Black

Roxy 70's Bikini Halter Top Teal

Roxy 70's Lowrider Bikini Bottoms Teal
Roxy 70's Retro Bikini in Teal 1970s Retro Bikini Bathing Suits

1970s Style Roxy Seaside Bandeau String Top
1970s Style Roxy Seaside Bandeau String Top

Roxy 70's Low Rider Tie Side Bikini Bottoms Orange
Roxy 70's Low Rider Tie Side Bikini Bottoms in Orange

Other Retro Swimwear Sites

Retro Swimwear by Popina Swim

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